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Mannequins the Good, the Bad and the Ugly

 

Oh, they can be so ugly.
A good realistic mannequin is a wonderful thing. It tells your customer exactly who the merchandise is geared for: missy, junior, teen, women’s, petite, funky, virginal, slutty, gay, straight, – you name it.

When the mannequin fits the store image, the price point of the merchandise and the correct form and face for the merchandise, you have a winning combination that equals most forms of advertising. When these three rules are ignored, confusion results in a lack of sales.

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Creating Excitement After the Holidays

 

It’s that time again. The holidays are over, the decorations are down and so are you. In most parts of the country it’s cold, damp and nasty. In the hot spots it’s still a bit dull. So, what can you do to pump up the action and get the energy – and sales moving in your stores?

Moving energy after holiday season is a bit like feeding yourself during the flu. You know you have to, but just don’t have the energy to get up. After putting in long hours for two and a half months, the last thing you want to do is put in extra time at the store in January and February.

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Talking in Color

 

You all know the language of flowers. Red roses represent committed love, pink is romantic love, yellow means goodbye and white is for purity. Just as there is a language for flowers, there is also a language for colors. Learning to speak and use this language will strengthen your store image, sales and artistic endeavors.

Colors influence our lives every moment of the day. We describe our feelings with color: “I’m blue; I’m seeing red; She’s green with envy; You’re just yellow!” We dress each morning using color to express our moods. A little glum, black, blue, gray or brown work well. Happy and upbeat usually shows up in warm, bright colors. Mellow, soft and comfortable comes across with pastel shades. White looks pure, clear and clean. Black says “back off buster, I’m powerful, protected, and I want to look thinner!”

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  • “I consult on New Store Design, Visual Merchandising, Branding and Renovations”
  • “I train Corporate & Independent retailers plus their staff in all aspects of Visual Merchandising to maintain their image. ”
  • “My seminars and workshops on Visual Merchandising & Store Design are considered to be some of the best in the world.”
  • “I work with all types of retailers to create an image that will attract and retain customers.”
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