Oh, they can be so ugly.
A good realistic mannequin is a wonderful thing. It tells your customer exactly who the merchandise is geared for: missy, junior, teen, women’s, petite, funky, virginal, slutty, gay, straight, – you name it.
When the mannequin fits the store image, the price point of the merchandise and the correct form and face for the merchandise, you have a winning combination that equals most forms of advertising. When these three rules are ignored, confusion results in a lack of sales.