VM Part One is an excellent tutorial for new retailers who want to learn the basics of visual merchandising & display as well as for experienced retailers who want a refresher course.

This one-hour seminar covers:

• Why we buy

• How customers learn and remember your store

• Window Displays

• Lighting your store

• How to find your focal areas and ideas to make them enhance your store & customer experience

• The basics of Retail Color Psychology and how to create color themes for your store, office or home